– Extra long polypropylene fibres on the inside of the garment create heat by gently rubbing against the skin

Hydrophilic fibres move moisture away from the body

– Perfect for fighting the cold while maintaining complete freedom of movement



The fast-growing market for performance enhancing baselayer products in the UK and Europe is set to benefit from a new player, following the development of a new licensing partnership between premium Japanese sports brand Eon Sports, manufacturers of the popular Zerofit range of baselayers, and Ireland-based sportswear company Advanced International Ltd.

The ZeroFit apparel brand – created by Koji Higashi, owner and founder of Japan-based Eon Sports and keen outdoor sportsman – consists of a range of baselayers designed specifically for outdoor enthusiasts, amateur or professional sportsmen and women taking part in a wide range of activities as well as for anybody spending time outdoors in cold climates where body temperature control is essential for comfort and performance.

Commenting about ZeroFit and the new partnership, a spokesman from ZeroFit Europe Ltd, said: “We are hugely excited about this range of products, it’s unlike anything we have found in any sports market.

We’re finding that those involved in more active sports like rugby, running or cycling etc are benefitting from the technology found in the Heatrub Move. Not only does it create heat but most importantly it wicks moisture away from the surface of the skin to the outer layer of the garment, particularly important in preventing that chilled feeling once the activity is finished.

If total warmth is required there is the Heatrub Ultimate – technology that creates heat from even tiny movements and then traps it against the body for complete comfort.”





The current Zerofit heatrub range boasts four innovative baselayers – Heatrub Ultimate, Heatrub Move, Heatrub Hybrid and Heatrub Light – all of which are designed to enhance performance when the temperature drops.


The high quality products benefit from ground-breaking Heat Rub technology, which is unique to Zerofit in the sportswear market. While a traditional baselayer seals in body heat, it does not generate heat itself, whereas Heat Rub products not only seal in all that important body heat, but it also creates its own heat due to the unique properties of the ‘double loop’ fibres that are built into the inner part of the garment.


This proprietary ‘double-loop’ barrel fabric is made of a combination of materials – 65% acrylic, 18% nylon, 12% cupra, 5% wool and 2% polyurethane – which provide both heat insulation and ‘friction heating’ via extra-long polypropylene fibres which ensure a layer of warm air is retained around the body. Even the slightest movement of these fibres causes friction, which creates heat simply by putting it on, instantly warming up the wearer and maintaining that heat as they go about their activity.


Zerofit baselayers are tailored to precisely fit the contours of the body to give maximum comfort, with no restriction on movement, making them ideal for wearing for a wide range of sports, leisure activities and work-related environments where heavier, more bulky clothing will negatively affect performance.




The Heatrub Move baselayer features both warmth and temperature regulation properties, and is designed for those taking part in more athletic sports and activities.

A unique ‘LABO’ fabric boasts a cooling two-layer construction, which wicks moisture away from the body, so that sweat quickly moves from the skin to the outer shell of the garment to keep the wearer feeling warm, yet comfortable.

Zerofit LABO is constructed with 45% polypropylene, which is significantly lighter than polyester or nylon, and provides more warmth for less weight. The polypropylene fibres also retain more heat for a longer period of time, and boast excellent insulation and hydrophobic properties to keep the wearer both warm and dry.

The ZeroFit Heatrub Move is available in black or grey colour options, in sizes S, M, L and XL. RRP: £50.


Ideal for combating the coldest of temperatures, the ZeroFit Heatrub Ultimate is twice as warm as a jumper and yet is thin and lightweight enabling complete ease of movement for active sports. Unlike a standard baselayer the fibres on the inside of the Heatrub Ultimate rub against the skin to create instant frictional heat, making it feel warm the instant you put it on.

The ZeroFit Heatrub Ultimate is available in red, charcoal, grey or black, in sizes S, M, L and XL. RRP: £50.



Ideal for activities where it is important to keep the body’s core warm, yet cooler in the arms, the Hybrid features Heat Rub technology in the back and abdomen area only, ensuring ultimate body warmth, while the sleeves are made from an Angola cotton weave that offers excellent elasticity, is reasonably light, yet still has excellent heat-retaining qualities.

The Zerofit Heatrub Hybrid is available in navy/grey or black/charcoal, in sizes S, M, L and XL. RRP: £50.



The Heatrub Light boasts the same fabric technologies found in the other Heat Rub products, but has extra focus on mobility. Weighing 50g less than other baselayers in the range, it still exhibits fantastic heat retention qualities in a more lightweight design.

The Zerofit Heatrub Light is available in charcoal and white, in sizes S, M, L and XL. RRP: £50.


For more details on the complete range of ZeroFit apparel and accessories, visit